Social Media Marketing
- Web 2.0 & 3.0
- Old rules with new tools
- Implications for brands
- The importance of customer engagement
- The customer engagement planning model
- Influencing blogs & communities
- Writing a blog
- Tips and best practice for Facebook, Twitter, Linked In &
YouTube
- Dealing with a social media crisis
- Measuring tools and sentiment trackers
- Integrating social with traditional marketing
In addition, we can offer deep dives into Linked In, Facebook,
YouTube or Twitter. There is a special variation of this course
available for Not for Profit, B2B and technology sector clients. It
can easily be adapted for any market sector.