Segmentation Tools & Techniques
This course is a practical session which will help you to build
a segmentation startegy as well as understand how to use the
segmentation to develop insights and programmes.
- How to segment consumers or business customers or
prospects
- Demographic segmentation
- Attitudinal segmentation & need states
- Behavioural segmentation
- Value based segmentation
- Firmographic segmentation
- Which technique should be used and when
- How to combine segmentation techniques to build a targeting
model
- Where to start the segmentation process
- Insight generation and proposition development