Implementing CRM Programmes
This is a course developed initially for CIM. It looks at how to
build a CRM programme using traditional and digital channels.
- How to create an end to end CRM programme
- How to decide who gets what communication, at what time
- How to integrate existing brand and operational
communications
- How much to invest in each customer or prospect
- How to build the business rules that drive the programme
- How to set objectives and measure succes