Building Digital Marketing Campaigns
- How to use each of the digital channels and tools available to
build customer relationships
- Digital marketing startegy
- Selecting the right channels
- eCRM strategies
- Improving the results from your email campaigns
- Viral marketing
- Blogging & communities
- Social media marketing
- Measuring digital programmes
This is based on the highly successful CIM course that I have
written and delivered many times. It is practical, but offers a
strategic framework that will help you build and measure
campaigns.